Tanzanie Safaris - Benjamin Simier

Visual identity

I had the chance to work for Simba, a Tanzanian client. It was for me the first time that I worked for the African continent.

The purpose of this work was to create a logo to create the identity of its new activity: safaris. After having discussed together, we have determined the elements and the colors to be integrated into it.
It was not the first time, but it was a new challenge to work thousands of kilometers from my client.

The customer

Simba, a Tanzanian guide wanted to create an identity for his new activity, safaris, by creating a logo.

Contact

We exchanged in English to determine the elements and colors to be included in the logo. Simba, the customer already had a clear idea of what he wanted: a tree, a Maasai warrior, and Kilimanjaro. For the colors we chose together a color “hot”.

Elaboration

First, I made a logo containing the desired elements (a tree, a warrior Maasai, and Kilimanjaro) by the client, I presented it to the client. He immediately appreciated.

Coloring

In agreement with the customer, I colored the logo with “hot” colors to represent Africa.